A retailer was dismayed when a competitor selling the same type of product (all natural vitamin and other assorted health goods) opened next-door to him, displaying a large sign proclaiming “Best Deals”.
Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It’s large sign was even more disturbing- “Lowest Prices”.
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,
An interoffice softball game was held every year between the Marketing Department and support staff of one company.
The day for the game came, and hard as the Marketers tried, the support staff whipped the insurance marketing Department soundly.
In their best tradition, the Marketing Department decided to find the best ‘spin’ they could on the dismal result. They showed how they earn their keep by posting this memo on the bulletin board after the game:
“The Marketing Department is pleased to announce that for the recently-completed Softball Season, we came in 2nd place, having lost but one game all year.
The Support Department, however, had a rather dismal season, as they won only one game all year.”